14: Music Will Heal Your Freakin’ Beautiful Self with La Fonda

Valerie & Veronica of La Fonda
Singer-Songwriters, Guitarists, Front-Women | Seattle, WA
Website | Facebook | Instagram | Spotify

These sassy warm-hearted sisters left toxic relationships and started a band to nourish their souls with creativity, heal their wounds through songwriting, speak their truth to inspire others, and commit to life choices that make them feel beautiful and alive.

Valerie & Veronica started playing music in their living room, started performing at Pike Place Market and now you can see them performing in venues & festivals with their indie dream pop band, La Fonda.

For this interview, I met the girls at their funky apartment. Our conversation revolves around the healing power of music. After turning off the camera, we ate shrimp curry and jumped in the hottub, where we continued to share music stories under the stars. Thank you ladies for your dopeness. I’m excited to share your heart and wisdom with the world. LOVE, Cha

BEST QUOTES

“Do you ever experience a comfort in becoming more vulnerable? You get to have these truth fall of shed as if it were skin. You get to expose the truth in your songs and in your music… Singer-songwriters will always have the last word.” -- Veronica & Valerie Topacio

“It’s so easy to feel helpless. Thank god for people speaking their truth in hip-hop, in acoustic writing, in all forms of media, thank god for people revealing their truth because hopefully somewhere it gives people hope in that situation where they don’t see the light, when you are stressed and you are broken and you don’t see a way out. Thank god for music because it can be a door.” -- Valerie Topacio

“We in such a crazy city where we feel crazy pressures. We’re surrounded by a lot of people who are in tech, they’re lawyers, they’re doing really corporate stuff and they’re doing great, they’re killing it, they’re making money, they’re  building their careers, and their resumes look pretty freaking good but what do we want? Do we want that? What are you being called to? At a certain point you have to let go of that noise and just embrace what you want to do.” -- Valerie & Veronica Topacio

“When I think about no doing music, I think that would actually freakin’ kill me. I can’t not do that now. Now that I know what it gives to my soul and how it feeds me and how it heals me and it lets me experience life, in this time that we have here and to know privilege in that way, there’s no going back. Is it really life or death like that? Yah.” -- Valerie Topacio

“I love female singer-songwriters so much because I just think that our lyrics are the truth.” -- Veronica Topacio

“I don’t think anyone should deny themselves of love and happiness and feeling good. After people get hurt their barriers are up but writing helps me want to do the opposite.” -- Veronica Topacio

Wilde Musicians Podcast - La Fonda - Hosted by Cha Wilde - Screengrab - 3.jpg

QUESTIONS FROM OTHER MUSICIANS

QUESTION FROM HEATHER EDGLEY
“What are your strategies for getting people to come to local shows?”

ANSWER FROM VALERIE & VERONICA
“I’m going to wake my ass up and go postering and blow up on social media, press releases and emailing media. There are so many incredible outlets and people who are willing to share your

shows. Go down to the radio station and talk about what you’re doing. Sometimes you really do have to leverage your media and making sure your events are listed where are people seeking information. Every little thing you can do makes a difference. Showing up for your community makes a difference; going to shows and introducing yourself to musicians and maybe they’ll end up at your show. That’s been such a big thing to get people to come out to our shows, tapping into this network of support and community.” Reaching out to the media is just about sending a simple email and doing a press release. Tell your story behind your event or release. Email your story to people who have the capacity to share. If they can share they will. When you email the media, get right to the point, to the facts, the who, what you have to offer, why you’re doing it and how it’s going to impact people. You have to write the story for them. They can only reveal to the world what you’ve said. Write your own story.

Send One Email that has a nice little bundle of prepared content so it’s easy for people in the media to promote your event. Include: Press Release, Poster, FB Link, Website, FB Event Page, Band Bio

QUESTION FROM HEATHER THOMAS

“What should you be doing less or and what should you be doing more of?”

ANSWER FROM VALERIE & VERONICA
“I think that people should not compare yourself to other people in their path. We’re all on our own path and if you just focus more on what you need to do then you will get to where you want to be and those dreams will keep growing and they’ll get bigger. Less comparing, more loving yourself.” -- Veronica Topacio

Wilde Musicians Podcast - La Fonda - Hosted by Cha Wilde - Screengrab - 6.jpg
Wilde Musicians Podcast - La Fonda - Hosted by Cha Wilde - Screengrab - 10.jpg

WHAT TO DO NOW

“Go love each other and go support your friends doing all their crazy wild things that they might be having doubts with. Go tell them good job and keep your freakin’ pretty head up and keep doing it if it makes you feel alive because the world needs more people that are just doing things that are freakin’ making them feel beautiful and alive and living their best life.” -- Valerie Topacio

“Be honest with your heart and your mind and mindful of the people who lift you up and really want you to be your best self.  Cherish those people. Out with the toxic and in with the good.” -- Veronica Topacio


HOW TO BE A GOOD FAN

“Come to our show and then afterwards come find our asses and give us a fat freakin’ hug. Show me how good your hug is because I wanna know.” -- Valerie Topacio

“I really want people to send us videos of them singing along and dancing to our music. Dance routines, I’m looking forward to them.” -- Veronica Topacio

FOLLOW LA FONDA
Website | Facebook | Instagram | Spotify

PREVIOUS EPISODES

12: You don’t have to be a mathematician OR an artist (you can do both!) with Tobias the Owl
11: You Have to be Active in the Music Scene if You Want to Play in Lots of Bands with Leah T


FULL TRANSCRIPT | EPISODE 14: MUSIC WILL HEAL YOUR FREAKIN’ BEAUTIFUL SELD WITH LA FONDA

DOWNLOAD Transcript PDF

0-10 MINUTES
“Our music comes from a place of struggle and getting to know each other again.” -- Valerie Topacio

“Overtime your dreams and your goals reveal themselves.” -- Veronica Topacio

“I need writing and singing and music to feel good. Whenever I’m having a bad day and then I go to band practice, I all of sudden feel so much better. It’s like therapy. I don’t know what I would do without it. Fame or no fame, I need to be writing. That’s my power.” -- Veronica Topacio

“There’s a lot of ways to numb yourself but for us, for the first time in my life I just wanted to experience independence and healing in the form of writing and music was such a vibrant and beautiful way to bring us together and to recreate this feeling of innocence and childhood where you’re just singing around and listening to your dad play guitar and you just to have friends over and feel those vibrations. As hippie dippie as that sounds, I need that shit to feel, to be alive.” -- Valerie Topacio

10-20 MINUTES

“It’s so cool to watch bands that you played with for the first and second time also grow. To watch them play huge stages and big festivals.” -- Veronica Topacio

“Never in our wildest dreams did we think that our stories and songs of healing, and our stories of being a witness of each other, and our band growing up together, navigating the crazy wild times of adulthood and that grind life. A lot of us sling 8-5 jobs and we’ve seen each other go through breakups and we’ve seen people lose really close people to us but we go through that together. We’re so lucky to have writing and music to have that practice space. That’s how writing and music even happens. Do you have a space to join, to gather? Do you have the platform?” -- Valerie Topacio

“Once you write your second or third song, it gets easier, it gets better.” -- Veronica Topacio

“Do you ever experience a comfort in becoming more vulnerable? You get to have these truth fall of shed as if it were skin. You get to expose the truth in your songs and in your music… Singer-songwriters will always have the last word.” -- Veronica & Valerie Topacio

“I love female singer-songwriters so much because I just think that our lyrics are the truth.” -- Veronica Topacio

“Last summer I changed my writing style from documenting how I was feeling to crafting how I wanted to feel. It was the most powerful shift.” -- Cha Wilde

20-30 MINUTES

“It’s so easy to feel helpless. Thank god for people speaking their truth in hip-hop, in acoustic writing, in all forms of media, thank god for people revealing their truth because hopefully somewhere it gives people hope in that situation where they don’t see the light, when you are stressed and you are broken and you don’t see a way out. Thank god for music because it can be a door.” -- Valerie Topacio

“It’s so easy to feel passed over and replaceable, like you don’t matter. We live in this society where people can order people like pizza. It’s easy but it’s empty and it doesn’t feel good. Writing gives us purpose. It’s not pointless anymore.” -- Valerie & Veronica Topacio

“I don’t think anyone should deny themselves of love and happiness and feeling good. After people get hurt their barriers are up but writing helps me want to do the opposite.” -- Veronica Topacio

“That’s the impact we dream of. If we can make somebody feel when we ourselves are going through it and have been in that place where I don’t want to get up today, I don’t want to face the world today, hopefully we can just make it that much easier for people when they hear our message. That’s why we do this. To face the world more confidently, more lovingly, with more mindfulness, more vulnerability.” -- Valerie & Veronica Topacio

** Thousand Loves 27 minutes

30-40 MINUTES

"What is growing up? I’m going to roll with the alternative lifestyle for as long as I possibly can.” -- Valerie & Veronica Topacio

“We in such a crazy city where we feel crazy pressures. We’re surrounded by a lot of people who are in tech, they’re lawyers, they’re doing really corporate stuff and they’re doing great, they’re killing it, they’re making money, they’re  building their careers, and their resumes look pretty freaking good but what do we want? Do we want that? What are you being called to? At a certain point you have to let go of that noise and just embrace what you want to do.” -- Valerie & Veronica Topacio

“I always think about what made us want to busk at the market in the first place. It was the feeling of feeling freakin’ healed and blissful in the sunshine. You can’t monetize those moments. You cannot.” -- Valerie Topacio

“We give so much of ourselves and our time to these corporations but how are we nurturing our souls?” -- Valerie Topacio

“I finally had to pull the plug and only focus on music for now and I’ve been doing that for a couple months and I’m just going to roll with it and see what happens.” -- Veronica Topacio

** 39min Yoga rigidity and musician’s freedom

40-50 MINUTES

“Seattle in particular, is really supportive. Half of the time when I’m playing a show, I look into the crowd and half of them are musicians and friends. The scene is special. People understand that we need to support each other. People understand that as much as we want to be heard and cultivate messaging, it’s also really important to be an audience member sometimes. I try to go to 2-3 shows a week just to hear new bands, bands that I love, connect with people I haven’t seen in a while. It think it’s really important as someone in the scene to show up for the community. It’s really important.” -- Valerie & Veronica Topacio

“Sometimes you literally have to take things one minute at a time. My soul needs this. I’m drawn to this. This is what I need to do to feel alive right now. If that’s writing poetry or looking through a camera lens...if you’re called to do something, don’t deny yourself the love and the freedom to show up in that craft to be expressive. We can’t cut ourselves off to that love, to that journey of even learning because it can be so transformative, so powerful.” -- Valerie Topacio

“Don’t let artificial things resist you from your truth manifestation of self. It’s really easy to make excuses like I don’t have enough or time, but excuses. Excuses can just be us speaking fear and procrastination into something that we’re really called to do.” -- Valerie & Veronica Topacio

“When I think about no doing music, I think that would actually freakin’ kill me. I can’t not do that now. Now that I know what it gives to my soul and how it feeds me and how it heals me and it lets me experience life, in this time that we have here and to know privilege in that way, there’s no going back. Is it really life or death like that? Yah.” -- Valerie Topacio

“I went to Mexico and I didn’t bring any musical instruments with me. I wanted to see what it was like to not play music for two weeks and I learned that I’m not really going to do that again.” --  Cha Wilde

50-60 MINUTES

QUESTION FROM HEATHER EDGLEY

“What are your strategies for getting people to come to local shows?”

ANSWER FROM VALERIE & VERONICA
“I’m going to wake my ass up and go postering and blow up on social media, press releases and emailing media. There are so many incredible outlets and people who are willing to share your

shows. Go down to the radio station and talk about what you’re doing. Sometimes you really do have to leverage your media and making sure your events are listed where are people seeking information. Every little thing you can do makes a difference. Showing up for your community makes a difference; going to shows and introducing yourself to musicians and maybe they’ll end up at your show. That’s been such a big thing to get people to come out to our shows, tapping into this network of support and community.” Reaching out to the media is just about sending a simple email and doing a press release. Tell your story behind your event or release. Email your story to people who have the capacity to share. If they can share they will. When you email the media, get right to the point, to the facts, the who, what you have to offer, why you’re doing it and how it’s going to impact people. You have to write the story for them. They can only reveal to the world what you’ve said. Write your own story.

Send One Email that has a nice little bundle of prepared content so it’s easy for people in the media to promote your event. Include:

Press Release
Poster
FB Link
Website
FB Event Page
Band Bio

“Taking a risk to email someone, is like BOOM! Now we’re connected. You never know who someone is going to be in 5-6 years and what that could have led to. Never underestimate people’s growth. I would never try to hold myself to a higher standard than other people. I’m always down to meet and connect with anyone all the time.” -- Veronica Topacio

“There is no pedestal. Please, if you feel yourself climbing up on one, step down. We don’t need to be harnessing that kind of community. We don’t need to have people who think they’re better or on their high horses. We cannot be facilitating that type of environment because everybody is just here to grow, here to learn, here to play, here to rock out...Do the best job you can do to be a connector.” -- Valerie Topacio

50-60 MINUTES

QUESTION FROM HEATHER THOMAS

“What should you be doing less or and what should you be doing more of?”

ANSWER FROM VALERIE & VERONICA
“I think that people should not compare yourself to other people in their path. We’re all on our own path and if you just focus more on what you need to do then you will get to where you want to be and those dreams will keep growing and they’ll get bigger. Less comparing, more loving yourself.” -- Veronica Topacio

“It’s cool to see people taking chances on themselves.” -- Valerie Topacio

“Don’t be afraid to leave the thing you’ve always been doing. It’s cool to see people venture off and play new genres and instruments and see them write and share their lives.”  -- Valerie Topacio

“You don’t have to be perfect, you just have to bring the energy.” Cha Wilde & Valerie Topacio

WHAT TO DO NOW

“Go love each other and go support your friends doing all their crazy wild things that they might be having doubts with. Go tell them good job and keep your freakin’ pretty head up and keep doing it if it makes you feel alive because the world needs more people that are just doing things that are freakin’ making them feel beautiful and alive and living their best life.” -- Valerie Topacio

“Be honest with your heart and your mind and mindful of the people who lift you up and really want you to be your best self.  Cherish those people. Out with the toxic and in with the good.” -- Veronica Topacio




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