My entire life I've been obsessed with pineapples and I don't even like how they taste. My childhood bedroom door had a pineapple door knocker, my pillows cases in college, the ring I wear on my right hand, I moved to Hawaii and hung out in pineapple plantations, the logo for my business...they're all pineapples. Wtf? So now, no surprise, pineapples are a symbol of the Cha Wilde brand. They represent welcoming, acceptance, friendliness. They are so tropical and fun and I want everyone to feel happy and welcomed when they arrive in Cha Wilde land. Everyone gives me pineapple things now and it's fun for my friends and I to brainstorm ways to incorporate pineapples into the brand.